Emaar Entertainment, the leisure and entertainment subsidiary of Emaar Properties, and Discovery Consumer Products, the licensing arm of Discovery Communications, announced today the next phase of their partnership with the opening of the first-of-its-kind ‘Discovery Channel Shark Week’ exhibit at Dubai Aquarium & Underwater Zoo, in association with OSN, the region’s leading pay-TV network.

An embodiment of television’s longest running must-see summer TV event, this sensational addition to Dubai Aquarium & Underwater Zoo is the world’s first official ‘Discovery Channel Shark Week’ exhibit. The new exhibition brings the iconic TV franchise to life, providing guests glimpses into the fascinating world of sharks through a truly innovative and interactive experience.

Paul Hamilton, General Manager and Curator of Dubai Aquarium & Underwater Zoo, said: “At Dubai Aquarium & Underwater Zoo, we’re passionate about educating the public on these incredible and often misunderstood creatures. The ‘Discovery Channel Shark Week’ exhibit invites visitors into the incredible world of sharks in a truly innovative way that both educates and entertains. The new exhibition is a key facet of our commitment to shark conservation along with our other initiatives such as the shark artificial insemination programme we inaugurated in 2015.”

“Celebrating its 28th anniversary year, Shark Week is arguably one of Discovery Channel’s most iconic and talked-about programme franchises. For years Shark Week has sought to show a different side of these mysterious creatures and educate audiences about their natural behaviours and habitats. Through this latest phase of our partnership with Emaar Entertainment, we can now take this commitment a step further, with the creation of an innovative and interactive exhibition that will bring the entertaining and educational aspects of Shark Week to life for our MENA audiences like never before,” said Amanda Turnbull, VP Country Manager, Discovery Networks MENA.

Located through the second floor entrance to Dubai Aquarium & Underwater Zoo, the first stage of the customer journey takes place in the world’s first interactive digital shark cage. Situated under the hull of a research ship protruding from the wall of the Aquarium, the digital cage was designed exclusively by LG for the exhibit. The exterior of the digital cage features an awe-inspiring scene of Great White sharks circling a cage of pers.

On entering the cage guests will find themselves at the centre of the shark pe, watching as the Great Whites swim around them. Innovative technology allows guests to ‘interact’ with the sharks whilst simultaneously learning about their biology. Stay alert though, from time-to-time the on-screen sharks have a surprise in store for unsuspecting visitors!

The main exhibit is also a world-first, representing a unique and innovative new direction for aquariums. A beautiful hybrid of digital technology and a living aquarium, it consists of a 20 metre aquarium demi-tunnel, with the back wall of the tank formed of LG LED screens. Guests can choose their favourite shark species to swim on the LED background, bringing the heroes of Discovery Channel’s ‘Shark Week’ to life. Information panels are also set at intervals where guests can step off the journey and learn more about the incredible world of the shark.

Naturally the new exhibit sees Dubai Aquarium & Underwater Zoo welcome some exciting new residents to add to its perse aquatic population. Stars of the new ‘Discovery Channel Shark Week’ exhibition include the instantly-recognisable Scalloped Hammerhead Sharks as well as a number of other shark species including Sandbar Whalers, Blacktip Reef Sharks and Bonnethead Sharks. Joining the sharks are Devil Rays, a close relative of the Manta Ray with the eye-catching horns on its head – very few aquariums in the world house this animal.

To complement the launch of the ‘Discovery Channel Shark Week’ exhibit, Discovery Consumer Products and Dubai Aquarium & Underwater Zoo have also joined forces to produce a documentary. Following the construction of the exhibition which includes the transportation of its new inhabitants and detailing the aquarium’s and regions shark conservation projects, guests at Dubai Aquarium & Underwater Zoo will have the opportunity to watch a three-minute version of the film whilst at the exhibition, featuring all the key highlights. The full 60-minute version of the documentary will be aired on Discovery Channel later this year, only on OSN.

Discovery Channel’s ‘Shark Week’ is television’s longest running and most anticipated summer event, and this year it will be making an even bigger splash with all-new compelling and jaw-dropping shark stories and shark technology. From August 28, viewers across the Middle East can learn remarkable new insights into these magnificent creatures, through a number of in-depth documentary specials that will also draw attention to the threats currently facing sharks around the world. Catch all of the gripping action only on Discovery Channel, exclusively on OSN channel 500 and OSN Play.

OSN recently launched two high-definition channels – Discovery Family HD and IDX HD – as part of its exclusive and long-term partnership with Discovery. They join Discovery Channel HD, TLC HD, Discovery Science HD and Animal Planet HD, among others, opening doors for viewers to the marvels of nature and science.

Dubai Aquarium & Underwater Zoo is an integral part of Emaar Entertainment’s perse portfolio of attractions. Located strategically in the heart of The Dubai Mall, Dubai Aquarium is one of the largest indoor aquariums of its kind in the world, with the capacity to hold 10 million litres of water. Dubai Aquarium illuminates the marvels of the ocean floor, showcases one of the most perse collections of aquatic life worldwide and features a 270-degree walkthrough tunnel.

Underwater Zoo, located on Level 2 offers an interactive approach to educating guests of all ages on the ecology and sustainability of marine life. The experience consists of three ecological zones: Rainforest, Coastline and UAE Night Creatures, where a variety of aquatic animals are featured including Penguins, Crocodiles, Piranhas, Giant Spider Crabs, Water Rats, Sea Horses and Sea Jellies.

For further information, visit www.thedubaiaquarium.com or call 04 448 5200.

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